Incoming links to a website or a blog are called Backlinks because they link some other site or blog back to yours.
Your website or a page of your website mentioned on page of some other reputed site or blog is considered as a vote of admiration and it has a lot of importance in eyes of google.
Backlinks are important for users as well. Web pages containing backlinks give user the opportunity to get some extra information about some specific topic.
For example if a user visits a website for "home appliances" and that has backlinks can take user to some other website for some extra information about home appliances.
Backlinks are perhaps the most important thing for a blog after it has been designed and published.Backlinks are the key factors in search engine results ranking. Blog and sites with original organic backlinks are easy to crawl and indexed by search engines.They are also important because they provide referal and targeted traffic.
Search engines use backlinks to rank a website. The more the backlinks, higher will be the website in search engine results. Backlinks of your website on some reputed websites indicate that your website is liked by other sites so google will rank you higher in search results.
Not all backlinks have the same power and strength for ranking.Backlinks from trusted, verified, and authoritative websites are ranked higher.
For example Backlinks from .edu and .gov (educational and government institutes) sites are very powerful because they represent trusted, authoriatative and useful content.
Backlinks must be natural,organic and original. Write creative useful and unique content so that other mention you on their pages and post.Some basic methods of getting backlinks are
by writing useful and unique content
by using broken link building
by producing corner stone articles
by writing meaningful comments on others post and articles
by writing useful creative guest posts
by submitting your blog to related web directories
Build relation with webmasters on professional communities like linkedin so that they give you backlinks of their own.
Note:
Do not use automatic submission techniques and softwares because search engines consider it as spamming.As a result you can lose domain authority and your website will be completely removed from search results.
Do not submit your website in web directories which exchange submission with backlinks.
Neither request any web admin to create backlinks nor offer some charges for creating backlinks.
Dont send any e-mails asking for backlinks
Dont create backlinks on sites that have adult content.
